Pentaspace

Branding, Website, Social Media

 Building a Strong Foundation

Pentaspace Architects are an award winning architectural firm that work on residential, commercial, retail and leisure projects across the country. They are young, but growing steadily and want to make a real difference to the Indian architectural landscape. Their earlier brand logo was a placeholder, so they came to us to create something professional that would catapult them to the top floor.

Their only dictate, “clean lines.”

The symbol in their logo was key; the idea was to let it be the focal point with a complimentary font. It uses three differently placed pentagons to give a feeling of movement and fluidity, almost as if it’s in constant motion. It shows that the firm is continually evolving and open to change. Advent, the font, was chosen because it leant itself beautifully to architecture.
To emphasize the second word ‘space’ - we played around with the spaces between letters which progressively increases and adds visual interest...smart! The classic colour palette of grey and white rounds up our work for Pentaspace, it elevates their identity and cements their reputation as a credible, all grown up firm - which is important given the founder’s ambitions of someday wanting to construct a building on the moon.

Social Media

The Pentaspace founders want their social media presence to be completely organic. The work speaks for itself. With a strong focus on Instagram (for it’s visual appeal) and LinkedIn (for it’s B2B reach) the content is centered around their current, past and future projects. A clean, visually appealing aesthetic has always worked well for the brand. This year will be focused on driving new content based around trending architecture topics - from sustainability to innovative building materials - and in addition to their projects, drive holistic content around the larger industry as well.